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Irresistibly Magnetic Words That Draw The Readers
Attention To Your Ad

Copyright © Allen Says

Certain words, when combined together, literally draw
the readers eyes to your ad...the words below are those
I have found to work every time.

You - Ultimate - Free - Master - Power - Discovery -
Easy - Guaranteed - Love - Money - New - Scientific -
Proven - Results - Incredible - Discover - Breakthrough
- Secret - Private - Cash - Shocked - Shocking -
Revealed - Uncovered - Hidden - Profit's -
Inside - Sex...Sex?

Yes Sex...used only in certain situations where it can
apply though. For example, when I wrote the headline
"Sex Sites Are Not The Only Ones That Can Pull In
$5000 A Week Using The Power of Instant Access!"
..it immediately added about $50,000 to my income
last year. Just that one headline!

I thought it was a unique angle because all you heard
on the news for months was how people where making
big money with porno sites. You never heard about
those of us who where making great money without
selling sex.

Some example headlines using those words above:

"Revealed! - Scientifically Proven Strategies Guaranteed
To Double Your Profit's Every Month or You Keep The
System For Free!

"Master The Art of Building Web Pages In 30 Minutes
With This Proven, Easy to Use Software!"

"Breakthrough Money-Making Secrets That Sex Sites
Do Not Want You To Find Out About - Uncovered And
Revealed Inside!"

Power words, like those above, are already implanted
deeply in the minds of all your readers simply because
of what the words mean.

For example, when I see the word " Discovery ", it
evokes a response from within me and draws my
attention to the rest of the sentence because Discovery
'means' something to me and most other people.

The Discovery might give me a great advantage before
you and others find out if I read about it first. People love
to discover things and the word attracts them instantly
when they see it.

Just like the words 'Scientific Breakthrough' will
immediately draw the attention of most everyone. I can
not pass up a headline that has those two words in it. If
I see those two words I will always read the rest of your
headline. And if the rest of your headline is something I
am interested in, then you are well on your way to a new
customer.

If the Scientific Breakthrough had to do with a new kind
of Hair Growth Formula then I would move on with no
interest.

BUT...you at least got me to read the 'full' headline...and
you got a lot of other people to read it too!

If the Scientific Breakthrough had to do with making
money you would have had me hooked into reading more
and possibly all of your letter.

You got the attention of the maximum number of people
with the first two words, then, with the rest of the headline,
you weeded out those with no interest and hooked your
target prospects.

We love things to be revealed , we love secrets, hidden
things, proven things and shocking things...we always
have and always will.

To Your Success!
Allen Says


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