Move Your Reader To Action Using Command Copy!

Copyright © Allen Says

From the 'guru' marketers to multi-billion dollar Fortune
500 companies most of them have one thing in common
- All Use Command Copy!

You see it on sales letters and on television: Act Now!
- Order Now! - Pick Up The Phone And Call Now!
- Do it Now! - Take Action Today!

Command copy creates impulses to act!

It has the power to make a reader actually pick up the
phone and order when otherwise he would have put it
off if the command had not been given.

I'm not saying you turned him into a robot that had to
obey you and order. I'm saying that when you gave the
command to: 'Go Ahead And Order Now' ..you helped
give him the impulse to act. You 'opened' his mind up to
the thought of actually going ahead and picking up the
phone to call. Tell your reader exactly what he should do
and it will shock you when you discover he actually does
it!

Is this hard to believe?

It has been proven through millions of dollars in testing
sales letters and tv commercials both with and without
command copy. The differences in responses are
astounding!

The owner of a popular real estate package being sold
on cable tv reported that when they put the words "Get
up and call now - 1-800-xxx-xxxx" across the bottom
of the screen and added a part at the end where he
again gave the order to 'get up and call now' the
commercial immediately began making a profit whereas
every time it was ran before it lost money.

Your reader or the TV viewer may be blown away by
your product. He may sit hypnotized by the thoughts of
all he could do with your product. But unless you tell
him to order now and show him a clear and easy way
to do it, he may just keep right on sitting there spaced
out about your product but never actually making the
move to order it.

To Your Success!
Allen Says

Products created by the author of this article:
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