Can
anyone be successful online?
The
answer is "yes," but only if you put your best foot forward.
In
order to start a successful home based online business you need 3
legs to stand on: Interest, Credibility, and Existing Need.
Before spending a dime on any online business these are the three
things you should focus on: Interest, Credibility, and Existing
Need.
STEP
1: Brainstorming about your first 2 legs:
Interest and Credibility.
Tips to get you thinking:
*
What do you do for living?
* Do
you have an area of expertise within your job?
*
What do you do for fun? Hobbies?
*
What are people always asking you for advice about?
*
What do you do on your time off?
Remember, you are just brainstorming...don’t rule anything out yet,
just write it down.
Do
not overlook this brainstorming step or take it to lightly, it could
be the difference between long-term success or endless frustration,
internet burnout, and failure.
Lets
take a quick look at these first two legs:
Interest and Credibility.
1.
Interest: While "interest" in and of itself is not essential to
make money, it is essential for your piece of mind and sanity.
Why
start a business on something that you are not interested in?
Where is the fun in that?
More
importantly though, starting an online business takes time, a
considerable amount of time. In fact, most new comers are shocked
at the amount of time running an online business takes, so it better
be something you are interested in or you are in big trouble.
An
online business is basically no different than an offline business.
Could you imagine starting a tailor shop if you hate to sew?
The
bottom line is that you are much more likely to persevere through
the frustrations (and there will be some) if you have a genuine
interest in the topic.
2.
Credibility: This is simple.
Why
should I buy a product from you when I can buy that product from
someone else who is a known expert in the field. You definitely
need to establish credibility in your area if you expect to make
sales.
However, for now you are simply brainstorming, you may actually have
more credibility in a particular area than you think, so don’t shut
anything out just yet.
STEP
2: Find an existing Need
Once
you’ve spent a good amount of time brainstorming (I suggest
spreading it out over a couple of days) it’s time to start doing a
little research.
It
is extremely important that a need already exists for your
particular area of interest.
You
do not want to have an "if you build it, they will come" mentality.
You
want to sell product(s) that people are already looking for.
Think about how much more successful you will be if your product is
not only being searched for, but there is very little if any,
competition.
The
good news is that you can easily find out if people are searching
for products in your area of interest. There are programs available
that not only tell how many people have searched a particular
keyword in the last 24 hours, but how many competing web sites exist
for those keywords.
Imagine the advantage you give yourself if you start your business
selling a product that others are already searching for AND there is
no competition.
Wordtracker (http://www.money-teacher.com/wordtracker.htm)
is just such a program.
With
wordtracker you can type in any keyword and wordtracker will come up
with a list of 500 matching keywords. You can then click on any of
those keywords and find more matches. Basically you just keep
digging deeper and deeper into a niche market...your key to success.
Here’s the best part though...once you have a list of keywords you
can then do a competitive search. A competitive search will not only
tell you how many people searched those keywords in the last 24
hours, it will not only predict how many will search them in the
next 24 hours, but the competitive search will actually tell you how
many competing web sites there are for those keywords.
Wordtracker will also take all the information and come up with a
KEI (keyword effectiveness index) and rank your keywords from best
to worst.
Your
KEI is based on both the amount of people searching those terms as
well as the amount of competition.
Therefore it may actually be better to create a site using keywords
that are not searched as much, but have very little competition.
You
can buy a one-day subscription, one-week subscription, or a one-year
subscription to wordtracker.
Wordtracker even has a trial version, but it's fairly limited. For
more information on how wordtracker works log onto:
http://www.money-teacher.com/wordtracker.htm
This
is the key to success on the internet: Simply find a niche market
within your area of interest and credibility and your success is a
sure thing!
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Adam Waxler owns and operates The Money Teacher web site and
publishes The Money Teacher’s Weekly Newsletter teaching others how
to reach online success. Adam uses the Mega Plug-In Profit Site to
earn over 20 different streams of income from home on the
Internet....What about you?
http://www.money-teacher.com/pips.htm
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